We are absolutely convinced that the success of digital marketing is all about connecting the right technology to the right people. Technology without marketing insights is like the new RB13 racecar without Max Verstappen. Only by integrating marketing and technology will both disciplines reach their full potential. That's how we make the world a little nicer for everybody.
Want to create brilliant marketing technology too? We're looking for a Front End Developer and a Full Stack Developer.
Talking about Max: your 80-year-old nan will be absolutely miserable if she has to borrow Max's racing car for her grocery shopping.
In other words, technology is never the end goal. We always make sure the tech matches our clients' needs, their processes and the people who work with it. If the ideal marketing technology isn't out there yet, we'll simply develop it ourselves. That's how we make the most out of every campaign.
Many couples can learn from the happy marriage of marketing and technology. What's the best thing about bringing these two together? It's – if we may say so ourselves – the incredible new initiatives that spring from their union. We develop brilliant technologies to solve frustrating marketing issues, or come up with creative new campaigns inspired by awesome tech.
LemonPi – Turning advertising into storytelling
LemonPi is the love baby of creative freedom, efficiency and transparency in display campaigns. It's a dynamic creative optimisation platform that adapts impressions to the user context, like time, language settings or the weather. In real time! Too complicated? Let's try this: LemonPi shows you an ad for an umbrella when it's raining. Sounds simple, but it's cool enough for many agencies, all over the world. Check out www.lemonpi.io.
BaaS – Eliminate marketing waste
BaaS was developed to make people like John Wanamaker happy. Never heard of the guy? He spoke the famous words: “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. BaaS provides an overview of the entire customer journey across all channels, from the first impression to the shopping cart. Thanks to BaaS, our agencies can show their clients how they turned their advertising budget into actual sales.
Technology is the engine of every marketing campaign.
Greenhouse Group is not only specialised in technology! Check one of our other obsessions.